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You had to transition your exhibit to a virtual environment in 2020 and now with 2021 on the horizon, virtual events will likely be your primary trade show and conference strategy. This calls on you to reimagine your trade show booth, find ways to attract people to you, and create calls to action that result in a sales lead. You want to be personal, stand out from the crowd, and motivate attendees to engage. After watching hundreds of exhibitors across many trade shows and conferences, we’ve got the “insider secrets” to exhibit strategies that deliver the ROI you need for success in the virtual world.